What is music to you? To some it’s a hobby or a simple pleasure of life. But to Peter Chung, it’s a matter of weight, passion, and journey. Peter blends his skills, emotions, and relations into musical products that are lyrically catchy, but also meaningful. We invite you to get a taste of what goes on inside the mind of one of this year’s competing artists at KollaborationSF 3.

Interview by Eddie Cho, Kollaboration SF Media Manager


How did you end up pursuing music? Do you work on the side?

On January 3rd, 2012, my boss and friend asked to have a one-on-one meeting. Up to that point I had been working in the corporate world for 3 years, and we had gotten to know each other quite well. We discussed dreams and goals I had in my life and how working in an office was not mine. Having talked for a while, we determined the main reasons I was not pursuing my dream of becoming a famous singer/songwriter/performer was a fear of failure and finances. Realizing that following a dream half heartedly was setting up for failure and I was not getting younger, it was decided that I would no longer work in an office and that I would pursue music with all my time and effort. My now ex-boss would be my sponsor and support me financially, and together, we could get through the fear of failure. Now I am a full-time musician and that is all I do.

Who are some of your biggest influences as an artist? OR what motivates you to?

Knowing that there are thousands and thousands of people who also want to be famous singer/songwriters motivates me to play music and write everyday.

How do you come up with your lyrics?

I come up with my lyrics by looking back at my experience (both good and bad) and also talking to other people. As much as I would love to experience both extreme joy and horrible heartache to call it my own, I haven’t, so I listen to what people say and put my spin on it.

Any hidden talents or powers?

I look skinny, but I am VERY solid at a lot of sports. Do I have any powers? What a ridiculous question.

Where do you want to be in 5 years?

I would like to be touring the world in 5 years, playing my own songs, and having people who know my music listening and singing along.

Why did you try out for KollabSF?

I never heard of Kollaboration until Chris Petallano told me about it last year. I sent in my audition form and video link, all that stuff, but when it came down to audition live, I had to go to NYC so I couldn’t do it. To be honest, I don’t know what to think about Kollaboration SF. I am not a fan of places and organizations who cater to or are a majority of one type of person. At the same time I like the “what” and “why ” of Kollaboration. My thinking is this: if Kollaboration wants to “promote a strong API presence in entertainment and media” and most of the audience is already API, then what difference was made? If the point is to promote API presence in API entertainment and media, then it is doing a good job. If you mean global entertainment and global media, then something needs to change.

What are your thoughts on being an Asian American artist?

I think popular Asian American singer-songwriters and performers in the U.S. are few and far between. If you really want to find prominent Asian American artists whose audience is beyond the Asian-American crowd, you really have to search and search hard. In no way am I saying that these performers aren’t good, I am saying I don’t know them and my friends don’t know them. I believe that if music is good, when it reaches the soul, then it will become popular. I’m not going to search for an Asian American singer-songwriter or be more willing to listen to them just because of their ethnicity. I will wait until it happens organically.


Kollaboration SF 3 | Saturday, September 8th, 2012

Buy Tickets: $15 Presale | $40 Meet N Greet